Modern city life is inseparable from movement and energy. Consequently, the synergy between these two pillars of the capital—a football club building a historic legacy and a shopping center located in the core of Vilnius’s business district—was a natural progression. The primary goal of this collaboration is to promote an active, healthy lifestyle and foster a sense of community both inside and outside the stadium.
Today, Europa SC offers more than 5,000 m2 dedicated to sport and active living – from leading fitness clubs to a wide range of specialised sports activities. We believe that a shopping centre can be more than a retail destination; it can also be a vital part of a healthy lifestyle. Partnering with FK Žalgiris allows us to extend this vision beyond our own spaces, encouraging a more active way of life together, says Ieva Goštautaitė-Gedutė, Head of Europa SC.
Club President Andrius Tapinas emphasized the strategic importance of this partnership for the entire organizational structure.
“We are truly pleased that such an innovative, sport-minded partner is joining us. As we build a renewed Žalgiris, we view it as a unified, comprehensive organization. It is vital to us that this collaboration and Europa SC’s focus on active living reaches beyond the men’s first team to provide a strong impulse for our rapidly growing women’s team and our football academy students,” says A. Tapinas.
Žalgiris Director Mindaugas Kasperūnas noted that attracting sponsors of this proficiency directly reflects the club’s ambitions not only on the pitch, but also in the way the organization is managed and in the values it promotes.
“Having such a strong main sponsor that actively promotes health and wellness is a significant recognition for us. Europa SC is a vibrant destination in the very centre of Vilnius, while Žalgiris is the football core that unites the entire city. By joining forces, we can reach even more people in Vilnius and more visitors to the city, inviting them to embrace an active lifestyle,” says M. Kasperūnas.
Rytis Davidovičius, Commercial Director of Žalgiris, highlighted the unique market profile of the new partner.
“The question arises: why has Europa become the club’s official shopping centre? The answer is clear and rooted in shared values. Europa dedicates significant amount of attention to sports and wellness. For us, it is essential that our partners’ actions align with our mission. This strategic alignment will allow us to create unique value for the people of Vilnius throughout the season,” emphasises R. Davidovičius.
Having become Žalgiris’ official shopping centre, Europa SC will become part of the club’s day-to-day life through a range of activations that will give supporters even more positive experiences, while the team’s players will contribute to educating shopping centre visitors about healthy living and the importance of sport.
About Europa SC:
Located on Konstitucijos Avenue in the very centre of Vilnius’ central business district, Europa SC is a distinctive space created for the modern urban customer. It brings together shopping experiences, a wide selection of restaurants, and a particularly strong focus on wellness and active leisure, offering modern sports spaces as well as related products and services.
About FK Žalgiris:
FK Žalgiris Vilnius stands as the most legendary name in Lithuanian football, boasting a record-breaking 11 A Lyga titles. More than just a local leader, the club made history as the first Lithuanian side to break into the group stages of a UEFA competition. Their iconic green and white colors represent nearly 80 years of sporting resilience and domestic dominance. Today, they remain the gold standard for professionalism and ambition across the entire Baltic region. A true dynasty in every sense, Žalgiris continues to shape the future of football in the Baltics.
